The Art Nouveau style is incredibly rich and beautiful. I think it says something about the beginning of the 20th Century just as it does about the beginning of the 21st. It was a great influence over the 1960′s artists and refreshed their vision at the beginning of the San Francisco poster movement. It wasn’t until Wes Wilson saw and incorporated the Art Nouveau and Vienna Secessionist style of drawing and lettering into his posters, that the modern rock poster tradition got it’s start.
I think you can look at the work of the Psychedelic artists as so advanced that it really belongs as a fore-runner of 21st Century art. It’s populism and immediacy is so groundbreaking that it belongs to this Century and not the last. I am using these Art Nouveau and Vienna Secessionist forms and lettering to make a reconnection to the mainspring of the poster tradition.